Skip to content

Cart

Your cart is empty

Villa Primerose

Eau de Parfum - 100 ML

A rose-leather tribute to the origins of perfumery

Intensité
Sale price€230,00
Delivery estimate
Delivery from 8 sept. Offer

2 free samples for any 100ml order

Free standard delivery

Free test sample

Villa Primerose
Villa Primerose Sale price€230,00

Memory Lane Collection

Villa Primerose

A TRIBUTE TO ELEGANCE AS AN ART OF LIVING & THE ORIGINS OF PERFUMERY.

"I made this crazy promise to look after you and to make sure that you experience moments of sharing, emotion and creation. You are now at the heart of our quest for aesthetics and uncompromised approach. A place to live, to experience but also a place of culture, you have had the privileged to witness the rise of Grasse perfumery since 1886. You are between past, present and future. Your eponymous fragrance, Villa Primerose, contrasts power with softness and homage with modernity. It has the elegance of the magnificent gesture of a leather glove being slipped on. This fragrance celebrates the art of living that is now reborn within your walls.»

Villa Primerose pays tribute to this «savoir-faire» of exception and reinterprets this Rose-Leather duo making this contrast of scents a creative line that enhances both. In this opposition of notes a singular duality is created, between delicacy and power, masculine and feminine, past and futur. A play on materials where the rose will no longer be there to hide but to reveal the leather. A voluptuous, petal-pink Centifolia rose, just picked, contrasted by the elegance and character of woody leather with velvety, suede notes. A reinvented rose leather...

"For this new creation, I worked around two iconic materials from the Grasse olfactory landscape: rose and leather. They celebrate the magnificence of a unique heritage."

Marie Salamagne

FRAGRANCES INFUSED WITH 24 CARAT GOLD FLAKES

Said to be born from the heart of the stars, gold is a celestial gift. Like stardust, the 24 carat gold flakes in our fragrances carries the mystery of creation and brings an eternal elegance to each creation.

At Atelier Des Ors, gold is more than a material—it is a quest for the absolut, an eternal pursuit of beauty, excellence, and emotion. For founder Jean-Philippe Clermont, the union of gold and perfume was instinctive: perfume melting into the skin like a sensual veil, gold adorning it like a jewel.

For us, gold is also that precious liquid: perfume, and the exceptional materials that go into it. A mysterious liquid, it is the gold of emotions, appealing to the power of olfactory memory. Its evocative power is infinite…

THE BEAUTY OF THE OBJECT

Our bottle has been designed as a true sculpture, with a sleek, elegant presence that embodies both modernity and timeless refinement. A tactile and visual delight, it invites discovery in every detail.

The embossed rays on the back symbolize light—the glow of the sun and the luminous trail of fragrance. When caught by the light, the golden hue of the perfume shimmers, creating a mesmerizing reflection, a tribute to the exquisite crystal-cutting techniques of Haute Parfumerie’s Art Deco era.

To perfect this creation, our emblem—the seahorse—is delicately engraved atop the cap, like a craftsman’s seal, elevating each olfactory gesture into an intimate and refined ritual.

Memory Lane Collection

A tribute to perfume as an art of living and to the power of olfactory memory.

“With our move to Grasse in the Villa Primerose, a magnificent house from 1886, I decided to dive back into my memories and into the memories of this witness of the Grasse perfumery.

I wanted to pay tribute to the emotional power of perfume, its tremendous ability to trigger past memories and also to forge future ones.” Jean-Philippe Clermont

FREQUENTLY ASKED QUESTIONS

What formats are available?

Our fragrances are available in a unique 100ml format. For some of our iconic creations—Lune Féline, Rose Omayyade, Nuda Veritas, Pink Me Up, and Noir By Night—a 100ml refill is also available, extending the life of your fragrance while reducing our environmental impact. Enjoy your favorite fragrances in a bottle designed to enhance them every day.