A magnificent neoclassical building dating from 1886, Villa Primerose is more than just a place. It is the concrete expression of an alchemical approach to a multiple imagination, drawing on exceptional materials and know-how, arts and crafts, in a quest for beauty and elegance.

A space for living, creativity and experiences, Villa Primerose embodies our vision of the art of living. It's a place where inspiration flows freely, shaped by craftsmanship and a constantly renewed creative spirit.

A singular, hybrid space, like our emblem, the seahorse, it carries the essence of our fragrances: intense emotions, vivid memories, a powerful imagination.

Villa Primerose is a vibrant place of inspiration and exchange, where time seems suspended to give way to creativity and imagination. Nestled in Grasse, it embodies our commitment to celebrating and preserving the exceptional local know-how associated with perfume plants.

Through privileged encounters, it becomes the stage for rare moments when the French art of living is shared in all its richness. Sometimes, this exploration extends to the fields of exceptional flowers, paying tribute to the passionate growers who, from generation to generation, perpetuate a craft of excellence, patience and transmission.

Atelier Des Ors is proud to join Grasse Expertise, a collective dedicated to preserving and promoting the unparalleled savoir-faire of the Grasse region. This partnership is a natural extension of our deep respect for the birthplace of perfumery and our mission to uphold its legacy while contributing to its future.

By establishing ourselves in Grasse, the world capital of fragrance, we embraced a commitment to its unique ecosystem. By joining Grasse Expertise, we take this commitment further, actively supporting the preservation and evolution of perfume craftsmanship.

Founded in 2017, Grasse Expertise is a driving force behind three key missions:
- Promote and build the continuous improvement of know-how at national and international level
- Stimulate the region's attractiveness & create long-term jobs
- Support the development of local agriculture through the cultivation of perfume, aromatic and medicinal plants

Atelier Des Ors shares these values wholeheartedly. Through this partnership, we aim to contribute to the ongoing renaissance of Grasse’s perfumery traditions—honoring its past, celebrating its present, and ensuring its radiance for generations to come.