Memory Lane Collection

A tribute to perfume as an art of living and to the power of olfactory memory.

“With our move to Grasse in the Villa Primerose, a magnificent house from 1886, I decided to dive back into my memories and into the memories of this witness of the Grasse perfumery.

I wanted to pay tribute to the emotional power of perfume, its tremendous ability to trigger past memories and also to forge future ones.” Jean-Philippe Clermont