THE CENTIFOLIA ROSE, A PRECIOUS HERITAGE OF GRASSE

Symbol of living heritage, the Grasse Rose Centifolia embodies the deep connection between nature, the land and exceptional craftsmanship passed down through generations in Grasse. We pay tribute to a culture of excellence, rooted in a terroir unlike any other in the world.

In Grasse, the rose harvest is passed down from generation to generation. Each flower is hand-picked at dawn, when its fragrance is at its most delicate. A precise, patient and precious gesture that perpetuates the living history of Grasse perfumery.

At Mas de Ricardenque, Lauriane, fourth generation of growers, opened the doors to her fields and generously shared her passion for the Rose Centifolia. A few moments captured around the rose, fragrance and beautiful encounters, during these rare and exclusive sessions organised to discover the rose fields and our art of living fragrance at Villa Primerose.

Villa Primerose, the eponymous name of our villa in Grasse, reinterprets the timeless rose-leather accord emblematic of the origins of perfumery in Grasse. A Rose Centifolia enhanced by a delicate leather note in a creation composed by Marie Salamagne. A tribute to the art of living, between transmission, elegance and olfactory memory.

This same rose reveals different facets throughout our creations. In Pink Me Up, it reveals itself as luminous and sparkling, enhanced by the radiance of a champagne accord and the delicacy of flowers. In Blue Madeleine, it accompanies softer and more comforting memories, wrapped in gourmand sweetness and smoky tea.

From Grasse to Villa Primerose, we open the doors to our universe to share the art of fragrance and the unique perfume heritage of Grasse through moments of exchange, transmission and conviviality.