our story
Atelier Des Ors is an Artistic Perfumery House inspired by the magnificence of Haute Parfumerie.
We put our heritage, know-how and French savoir-faire into each fragrance to make a strong statement in terms of olfaction, design and a certain aesthetic that communicates refinement and timeless elegance.
L’artisanat, l’art de la parfumerie et l’or sont fondamentaux dans l’ADN d’Atelier Des Ors.
We collaborate with craftsmen, gilders, artists from all horizons: photographers, musicians, painters... and master craftsmen to make perfumery a living and vibrant art based on creative freedom and the quest for beauty.
Founded in France in 2015, Atelier Des Ors is now based in Grasse in the Villa Primerose, a historic building built in 1886. Welcoming and hybrid, it embodies the creative and art of living spirit of the brand.
Our creators
Jean-Philippe developed his own artistic sensibility at an early age. His olfactory curiosity, his taste for exceptional products, his love of the beautiful perfumery of the 20s and 30s have built his approach from the start. If his sources of inspiration are multiple: art, the art of living, the culture of elsewhere because he lived for 10 years in the Middle East and worked there in cigars, all converge on a quest for beauty in the broadest sense, a high level of requirement and the desire to highlight the creative act above all.
Since the beginning, Marie Salamagne, perfume designer at Dsm-Firmenich, has accompanied Jean Philippe in his creations. A long-term partnership that creates a unique relationship and allows to design a true olfactory identity.
She was chosen for her talent and her vision of perfume. For her, the perfumer embodies both the craftsman and the artist. She visualizes her creations as paintings, where the shades create contrasts.
«"A good perfume is like Proust's madeleine. It has the power to transport and the emotion it arouses is uncontrollable and powerful. It's an entity in itself."»
REGARDING
"Our mission is to move you!
To put beauty and an artistic vision of perfumery at the center of your life. And to turn this quest for beauty into an art of living...
To create future memories that will guard our souls. Like so many secret drawers that you either open on purpose or let yourself be surprised by. Let yourself be carried away, overwhelmed by the brilliance of a detail, a moment that resurfaces.
These buried memories are like our personal library. We like to stroll through them and pick up a moment of happiness here and there. We contemplate it, browse through it briefly or over a longer period, then when the time is right, we close it and put it back in its place for future enjoyment.
Marie and I create fragrances so that they live on and are at the heart of the lives of those who use them.
We are the artisans and archivists of their olfactory memories.
To arouse emotions, forge memories, inspire, transcend, amaze...
To create."
OUR EMBLEM
We believe in the power of creation, in objects that convey meaning and emotion. Like our emblem, the seahorse, we want our fragrances to appeal.
The seahorse was chosen for its extreme uniqueness and fascinating aura. Its appearance is hybrid, mysterious and majestic. A fantastic creature in Greek mythology, it is both familiar and foreign, it intrigues and captures our attention.
The seahorse is also the hallmark of 24k gold in France. A major component of the human brain ("Hyppocampus"), it plays an important role in the memory of colours, smells and emotions. The olfactory memory is the most powerful of all, and also the strangest, like the hippocampus.
This emblem thus links gold, perfume and memory.
EXCEPTIONAL KNOW-HOW
THE GOLD
For the brand, gold symbolises a quest for the absolute. It has always been a subject of fascination. Gold has been used in all civilizations to represent and honor deities. In the same way, perfume was at the origin of perfumery, used by priests to perfume churches and make contact with deities "per fumum" through smoke. Stardust, because gold is said to be of stellar origin, it also brings a sense of eternity to our bottles.
PERFUME
For us, gold is also that precious liquid: perfume, and the exceptional materials that go into it. A mysterious liquid, it is the gold of emotions, appealing to the power of olfactory memory. Its evocative power is infinite…
GOLD CRAFTMANSHIP
And for an even more exclusive experience, our master gilders magnify our creations and enhance their artistic dimension. The meticulous work of these craftsmen turns our bottles into precious jewels…
BEAUTY OF THE OBJECT
Our bottle has been conceived as a sculpture with a sleek, elegant allure.Its hybrid design is both modern and reminiscent of the magnificence of old perfume bottles from the 20s and 30s.
An object that appeals to the eye as much as to the touch and which can be discovered in all its details. The rays embossed on the back of the bottle symbolize light, the glow of the sun, but also the trail of the fragrance. When the bottle catches the light, the fragrance's golden color creates a sparkling reflection.
This is a homage to the crystal-cutting techniques used for Haute Parfumerie bottles during the Art Deco period (1930s).
And on the top of the cap, our emblem, the seahorse, like a craftsman's seal, accompanies the olfactive gesture.
VILLA PRIMEROSE
Now based in Grasse's Villa Primerose, Atelier Des Ors takes its creative vision, aesthetic quest, love of fine perfumery and vision of perfume as an art of living a step further.
Like a souvenir, the Villa Primerose oscillates between past, present and future. A place of life, experience and heritage, that has been a privileged witness to the rise of Grasse perfumery since 1886, and is now Atelier Des Ors’ place of expression.
A place of expression of this artistic quest, this art of living the perfume. A hybrid and singular place, like our emblem, the seahorse, and, like our fragrances, the bearer of intense emotions and powerful memories.